Promotion and redesign of the website for Aluminum Window Structures

Client: Aluprom
Industry: Aluminum Construction Solutions
Project Type: Website Development
Services Provided: UI/UX Design, Frontend Development, Backend Development, SEO Optimization

Project Overview

Aluprom, a leading provider of aluminum and glass construction solutions, needed a modern, comprehensive website to showcase their extensive range of products and services. They specialize in high-quality custom solutions like sliding systems, façade glazing, skylights, and historical restorations. Aluprom aimed for a digital platform that highlights their expertise and facilitates customer interaction, driving new business leads.

Objectives

Professional Design: Develop a sleek, visually appealing design reflecting Aluprom's commitment to quality and innovation.
Responsive User Experience: Ensure the website adapts seamlessly to various devices, offering users an intuitive experience whether on desktop, tablet, or mobile.
Content Management System: Implement a tailored CMS to allow Aluprom to update their project portfolio, product details, and news independently.
SEO Optimization: Optimize the website to improve visibility on search engines, focusing on target keywords related to aluminum construction solutions.

Development Process

Research & Planning:
- Conducted market research and competitor analysis to understand the positioning of Aluprom in the market.
- Collaborated with the client to determine functional requirements and establish design preferences.
Design Phase:
- Designed wireframes and prototypes emphasizing clarity and accessibility.
- Developed a modern interface that aligns with Aluprom’s premium product offerings and high standards.
Development Phase:
- Built the website using HTML, CSS, JavaScript for the frontend, and GO for backend processes.
- Integrated a fully responsive framework to ensure compatibility across various devices.
- Developed a custom CMS for easy updates to product and service information.
Testing & Optimization:
- Carried out comprehensive testing for functionality, performance, and browser compatibility.
- Implemented SEO strategies, including metadata, keyword optimization, and structured data, to improve organic search rankings.

Outcome

The newly developed Aluprom website is an interactive platform that effectively communicates their diverse range of services, such as energy-efficient aluminum systems, frameless glazing, and custom skylights. The responsive design ensures the site’s accessibility across all devices, enhancing the user experience. The SEO optimizations led to increased traffic and inquiries, establishing Aluprom as a key player in the regional market.

Technologies Used