Two Seattles search very differently.
One works a laptop, one works the water. The queries, the SERPs, and the proof they trust have nothing in common — so we run them as two playbooks under one roof.
Tech, SaaS, and the vendors who serve them
Comparison pages, docs that developers cite, and content that survives an audience which blocks every ad ever made.
Maritime, trades, and outdoor brands
Local-pack dominance, seasonal timing, and service pages that answer like a foreman, not a marketer.
Seattleites famously distrust marketing. What ranks?
Specificity. Prices on the page, real photos, exact service areas. The less it reads like an ad, the better it performs here.
Does rain seasonality show up in search?
Dramatically — roofing, moss, drainage, and marine work all swing by quarter. We publish sixty to ninety days ahead of each curve.
We sell to tech companies, not consumers. Local pack?
Mostly no — you need the platform playbook: comparison SERPs, citable content, and rankings that reach procurement, not passers-by.
Eastside too — Bellevue, Redmond, Kirkland?
Separate packs, separate pages where you genuinely operate there. The lake is a real boundary in Google's eyes too.
Pick your Seattle.
Free audit: which playbook fits your market, and where you stand in it today.
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