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// PLATFORM SEO — /prestashop-seo

Your filters are eating your crawl budget.

Faceted navigation is PrestaShop's superpower and its SEO trap — a thousand products becoming a million URLs. We decide which combinations deserve to rank and silence the rest.

Audit my store FREE — CRAWL MAP INCLUDED
CRAWL DECISIONS — CATEGORY: /pumps
/pumps ✓ INDEX — CATEGORY PAGE
├─ ?brand=grundfos ✓ INDEX — REAL DEMAND
├─ ?brand=grundfos&stage=2 ✗ CANONICAL ↑
├─ ?sort=price_asc ✗ NOINDEX
├─ ?id_currency=2 ✗ BLOCKED — DUPLICATE
└─ /pumps/submersible ✓ INDEX — SUBCATEGORY
RULE: RANK WHAT PEOPLE SEARCH. HIDE WHAT ROBOTS GENERATE.

Category pages that rank

Written intros, curated facets, and internal links — category pages are where ecommerce SEO is won.

Product schema, complete

Price, stock, reviews, and GTINs marked up so shopping surfaces and rich results pick you up.

Speed on PrestaShop's stack

Smarty caching, image pipelines, and module triage — we're the dev shop that builds these stores, so fixes get committed, not just recommended.

Search Console says 400k URLs. We sell 3,000 products.

Classic facet explosion. We collapse it with canonical rules and parameter handling — indexation drops, rankings rise.

Do brand-filter pages deserve to rank?

When people search the combination — “grundfos submersible pumps” — yes, and we build them out properly. When they don't, the page shouldn't exist for Google.

Multi-language store — does that multiply the problem?

It multiplies everything — which is why hreflang and per-language canonicals go in first, before content work starts.

Can you work with our existing PrestaShop agency?

Yes — we hand them reviewed pull requests or work white-label under their banner. Their relationship, our fixes.

Untangle the catalog.

Free audit with a crawl map: what Google sees, what it should see, and the diff.

Run my audit