You use 20% of Salesforce. You pay for all of it.
Per-seat pricing bills you for hiring. Add-ons are priced as a percentage of other add-ons. We build CRMs shaped like your actual pipeline — your stages, your quotes, your follow-up rules — with unlimited seats, because you own the software.
If you've renamed "Opportunity" four times, it was never yours.
Off-the-shelf CRMs hand you their vocabulary and charge you to translate. A CRM should arrive already speaking your language — we build it speaking yours.
What renting a CRM actually costs.
Salesforce Enterprise is $175 per seat, per month — so every hire raises your software bill, and every "% of net licenses" add-on rises with it. The software didn't change. Your headcount did.
A 10-seat team pays $105,000 in licenses over five years — $150,000–$260,000 once the add-ons land. Most of it buys shelf-ware:
EINSTEIN AI SCORING · CPQ (+$75/SEAT/MO) · TERRITORY MANAGEMENT · FORECASTING SUITE · FULL SANDBOX (+30% OF LICENSES) — NEVER OPENED
Your client list lives in their schema, your emails in their threads, your files behind their export queue. Leaving means a migration project — which is exactly why the renewal price keeps climbing. Lock-in isn't a bug of rented CRMs; it's the business model.
The tell is the spreadsheet sitting next to the CRM — quotes tracked in Excel, follow-ups in someone's head, the "real numbers" assembled by hand every Friday. You're paying for software and doing the work it was supposed to do.
2026 LIST PRICES. HUBSPOT RUNS THE SAME DIRECTION: $90/SEAT + $1,500 MANDATORY ONBOARDING ≈ $55,500 OVER 5 YEARS FOR 10 SEATS.
Five moments, done your way.
Website forms, ads, and referrals feed the pipeline with the source attached — you see what marketing earns.
Built from your price matrix, sent from the record, tracked when opened — approval steps if you have them.
Won deals become jobs with the fields your crew needs — schedules, sites, files.
Two-way sync, automatic overdue nudges, payment status on the deal — without asking accounting.
Reorder prompts, service anniversaries, referral asks — rules you set once, so no client goes quiet.
The build, week by week.
One email starts it.
Objections, answered.
Aren't we too small for a custom CRM?
Maybe — if you're two people and Pipedrive at $14 a seat fits, keep it, honestly. The math flips around five-plus seats, or the day your process stops fitting their fields and the workaround spreadsheets appear next to the CRM you're paying for.
What does a custom CRM cost?
Single-team builds typically land $9,000–$25,000, fixed. Multi-team systems and client portals run $25,000+. The agencies ranking around us publish $25k–$300k ranges — you'll have your exact number, in writing, within 24 hours.
How long until the team is working in it?
Six to ten weeks for a single-team CRM, history included. The working core ships first — pipeline, contacts, quotes — and the rest bolts on while your team already uses it.
Can you migrate us out of Salesforce or HubSpot without losing history?
Yes, and it's included — contacts, deals, notes, files, and email threads move over with their dates and owners intact. The old system stays live in parallel until you sign off on the counts.
Does it handle email, reminders, and reports?
Two-way Gmail and Outlook sync, follow-up sequences with your timing rules, and dashboards built around the numbers you actually run the business on — not 200 report templates you'll never open.
Who maintains it after launch?
Thirty days of fixes are in the contract; after that, a small retainer or nothing at all — it's standard code in your repo, and any developer can work on it. No lock-in is the point.